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Games and convergence will bring a

Happy Xmas this year:

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Games and convergence will bring Microsoft a happy Xmas this year.  This chart shows the past and predicted volume of searches for “Xbox” and “Playstation” for the UK.  Search volume can be a very good predictor of likely sales outcomes, not least because within the purchase process there will be there will certainly one or more visits using the search term.  As the search volumes have been very high over the last four years, the massive amount of Google data can be used to predict the likely search volume.  This is the forecast area of the chart. Adding trend lines you can clearly that the Sony Playstation has steadily been losing popularity to Microsoft’s Xbox over the last four years.  The build-up to Xmas is incredibly important as the chart clearly shows, the bulk of sales happen in the Xmas period for the majority of electronic goods, and games consoles are no exception.  Looking into the detail of the last thirty days of search traffic in the UK there is a clear bias in favour of the Xbox.  Comparing “xbox 360” related searches and “PlayStation 3” related searches there are nearly 400,000 searches.  Analysis of these searches shows a ratio of 89% “xbox 360” related terms to 11% “playstation 3.” Both the Xbox and Playstation are about to become convergence devices for display HD films and video in people’s homes.  It is rumoured that the PlayStation 3 in the UK is likely to act as  a global test for Netflix’s HD streaming service.  But Microsoft’s Xbox 360 already has the just launched Sky TV service a first for a games console that enables not only HD films and live broadcasts but has social features as well.  Plus Microsoft is about to launch its own Zune HD streaming marketplace. Video convergence therefore is finally a reality and is starting to take place within games consoles.  Perhaps we had better stop thinking of them as just for games as they start to take on the role of an HD set-top box. October 2009
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Games and

convergence will bring

a Happy Xmas this

year:

Games and convergence will bring Microsoft a happy Xmas this year.  This chart shows the past and predicted volume of searches for “Xbox” and “Playstation” for the UK.  Search volume can be a very good predictor of likely sales outcomes, not least because within the purchase process there will be there will certainly one or more visits using the search term.  As the search volumes have been very high over the last four years, the massive amount of Google data can be used to predict the likely search volume.  This is the forecast area of the chart. Adding trend lines you can clearly that the Sony Playstation has steadily been losing popularity to Microsoft’s Xbox over the last four years.  The build-up to Xmas is incredibly important as the chart clearly shows, the bulk of sales happen in the Xmas period for the majority of electronic goods, and games consoles are no exception.  Looking into the detail of the last thirty days of search traffic in the UK there is a clear bias in favour of the Xbox.  Comparing “xbox 360” related searches and “PlayStation 3” related searches there are nearly 400,000 searches.  Analysis of these searches shows a ratio of 89% “xbox 360” related terms to 11% “playstation 3.” Both the Xbox and Playstation are about to become convergence devices for display HD films and video in people’s homes.  It is rumoured that the PlayStation 3 in the UK is likely to act as  a global test for Netflix’s HD streaming service.  But Microsoft’s Xbox 360 already has the just launched Sky TV service a first for a games console that enables not only HD films and live broadcasts but has social features as well.  Plus Microsoft is about to launch its own Zune HD streaming marketplace. Video convergence therefore is finally a reality and is starting to take place within games consoles.  Perhaps we had better stop thinking of them as just for games as they start to take on the role of an HD set-top box. October 2009
Click to return to page Click here to download the PowerPoint chart: Click here to download the PowerPoint chart: